Riley Gerszewski
The Target Back to School mobile website was used as an event element for the Target Back to College after-hours shopping events. Features included: tweetng song requests, posting Instagram pics, QR code integration, and video content.
We anticipated students attending the back to school event for 2 hours and so we new navigation had to be simple and intuitive with no friction. The flat, horizontal layout changed depending on the status of the event surfacing contextually relevant content.
We knew that students would be carrying other objects besides their phone during the event. It was imperative to ensure the student could navigate and interact with just one hand.